Senior Digital Marketing & Growth Strategist

Scaling Brands Through Data-Driven Marketing & High-ROI Campaigns.

Hi, I'm Farshad. I turn digital traffic into scalable revenue. Specializing in technical SEO architecture, high-converting paid acquisition (Google & Meta Ads), conversion rate optimization (CRO), and multi-touch analytics.

Explore Case Studies Request Free Growth Audit

$12M+

Ad Spend Managed

+340%

Avg. Organic Traffic Lift

8.4x

Peak Campaign ROAS

98%

Client Retention Rate

Rank #1 Google

140+ Key Headwords

+418% Revenue Lift

Omnichannel Scale

Executive Profile

Bridging Creative Instincts with Quantitative Rigor

With over 7 years in digital marketing, I engineer scalable acquisition engines for high-growth SaaS, e-commerce, and enterprise B2B brands.

7+ Years Scaling Global Digital Brands

Core Strategic Methodology

Intent Targeting

Pinpointing high-converting buyer searches rather than vanity impression metrics.

Technical SEO

Architecting programmatic silos and Core Web Vitals for sustained search domination.

Frictionless CRO

Optimizing every micro-interaction to multiply conversion rates without extra ad budget.

Multi-Touch BI

Full-funnel attribution models via GA4, BigQuery, and server-side tracking pipelines.

I don't just generate clicks; I engineer Predictable Revenue.

In an era of rising acquisition costs and platform algorithm shifts, relying on outdated marketing playbooks drains capital. My approach treats digital marketing as a high-precision financial system: testing hypotheses with scientific rigor, analyzing data bottlenecks, and systematically doubling down on high-ROI channels.

Whether deploying multi-million dollar performance media campaigns on Google & Meta, orchestrating programmatic SEO engines, or fine-tuning checkout funnels for DTC brands, my mandate is simple: maximize your customer lifetime value (LTV) while minimizing cost-per-acquisition (CAC).

Proven Track Record: Scaled over 45+ brands across North America, Europe, and Asia-Pacific.

Holistic Full-Funnel Mastery: Seamless integration between paid ads, organic SEO, email retention, and CRO.

Data Integrity First: Server-Side GTM, GA4 custom schema, and reliable attribution frameworks.

View Career Timeline

Expertise & Tooling

Specialized Digital Marketing Competencies

A comprehensive marketing stack combining quantitative performance media, technical organic search, and data-driven conversion science.

Paid Media & PPC

High-ROAS Scalable Media

Google Ads (Search, Shopping, PMax) 96%

Meta Ads (Facebook & Instagram) 94%

LinkedIn Ads & Account-Based Marketing 88%

Retargeting & Dynamic Product Ads 92%

Organic Search & SEO

Authority & Inbound Traffic

Technical SEO & Core Web Vitals 95%

Commercial Keyword Architecture 98%

Programmatic & Scalable SEO 90%

High-Authority Backlink Acquisition 89%

CRO & Funnel Optimization

Conversion Lift & A/B Testing

Multivariate & A/B Split Testing 92%

Landing Page UX & Copywriting 94%

Heatmap & Session Friction Analysis 91%

Checkout & Cart Abandonment Recovery 95%

Analytics & Data BI

Precision Measurement & Modeling

Google Analytics 4 (GA4) Architecture 98%

Server-Side Google Tag Manager (sGTM) 93%

Looker Studio Executive Dashboards 95%

Attribution Modeling & Marketing Mix 90%

Certified Platforms & Technology Stack

Google Ads

Google Analytics 4

Meta Business Suite

SEMrush

Ahrefs

HubSpot CRM

Shopify Plus

Klaviyo

Hotjar

LinkedIn Campaign Manager

Looker Studio

WordPress / Webflow

How I Help

High-Impact Growth Services

Tailored digital marketing engagements designed to drive sustainable pipeline value, boost customer acquisition, and maximize bottom-line profit.

Search Engine Optimization (SEO)

Dominate high-intent search results with technical infrastructure, keyword silos, and authoritative digital PR that compound organic revenue over time.

Comprehensive Technical & Speed Audits
High-Intent Commercial Keyword Roadmaps
Programmatic & International SEO Setup
High-Domain Rating Backlink Campaigns

Performance Paid Media (PPC & Meta)

Scalable customer acquisition campaigns across Google Ads, Meta, and LinkedIn with continuous algorithmic bid management and creative testing.

Google Search, Shopping & Performance Max
Advantage+ Meta Ads & UGC Ad Directing
Hyper-Targeted B2B Account-Based Marketing
Server-Side CAPI Pixel Integration

Conversion Rate Optimization (CRO)

Transform your existing traffic into paying customers. We diagnose friction points and deploy data-backed A/B tests that permanently lift conversion rates.

Quantitative Heatmap & Session Auditing
Mobile Friction Elimination & Checkout Redesign
High-Converting Landing Page Systems
Statistical Significance A/B Testing

Inbound Lead & Content Engine

Build authoritative content assets and automated nurture sequences that educate prospects, shorten sales cycles, and build long-term brand equity.

Full-Funnel Content Architecture & Hubs
High-Converting Lead Magnets & Whitepapers
Automated Email Nurture Flows in Klaviyo/HubSpot
Sales Pipeline Acceleration Strategy

Analytics & Multi-Touch Attribution

Gain absolute clarity on customer acquisition economics. Replace guesswork with real-time Looker Studio dashboards and bulletproof attribution models.

Google Analytics 4 (GA4) Custom Event Schemas
Server-Side GTM on Cloud Infrastructure
Automated Executive BI Looker Studio Reports
Blended CAC, LTV & ROAS Modeling

Fractional CMO & Growth Advisory

Executive marketing leadership for founders and executives seeking strategic direction, marketing team oversight, and budget allocation guidance.

Quarterly Growth Roadmapping & OKRs
Agency & Internal Team Audits & Leadership
Unit Economics & CAC Payback Optimization
Bi-Weekly Executive Strategy Advisory Calls

Proven Case Studies

Measurable Client Results

Explore recent data-backed growth engagements where scientific digital marketing unlocked substantial revenue for SaaS, E-Commerce, and B2B enterprises.

SEO & Inbound +310% MRR

CloudMetrics (B2B SaaS)

Scaling B2B Enterprise MRR via High-Intent Search Architecture

Replaced erratic cold outreach with a high-intent keyword engine, resulting in 185,000 monthly organic visits and 240% more booked demo calls.

+310%

MRR Lift

-62%

Demo CPL

185K

Mo. Traffic

Technical SEO Programmatic GA4 HubSpot

Paid Acquisition 4.8x ROAS

Aura Lifestyle (DTC Retail)

Scaling to $1.8M ARR with Meta & Google Shopping Campaigns

Overcame post-iOS tracking hurdles using Server-Side CAPI and dynamic creative testing, growing monthly ad spend from $8k to $45k profitably.

4.8x

Blended ROAS

$1.8M+

ARR Attributed

-38%

Acquisition Cost

Meta Ads Google Shopping Klaviyo Server CAPI

Programmatic SEO 450K Visitors

VaultPay (Fintech Remittance)

0 to 450K Organic Monthly Traffic via Scaled Content Architecture

Built programmatic currency exchange calculator pages and high-authority digital PR, bypassing $18+ CPC commercial search ads.

450K

Mo. Visitors

DR 74

Domain Rating

$340K

Mo. Ad Savings

Programmatic SEO Digital PR Schema Markup Core Web Vitals

ABM & LinkedIn -54% CPL

Nexus Systems (Enterprise Security)

B2B Account-Based Lead Gen: Slashing CPL While Doubling Pipeline

Targeted CISOs and CIOs across Fortune 2000 companies with gated cybersecurity research and automated qualification in Salesforce.

-54%

Cost Per Lead

2.1x

Pipeline Val

$2.8M

Closed Deals

LinkedIn ABM Lead Gen Forms Salesforce Content Offer

CRO & UX +171% Conv.

Vitalis Pure (Nutraceuticals)

Checkout Funnel Redesign: Boosting Conversions from 1.4% to 3.8%

Conducted 400+ session recording analyses to identify mobile drop-off friction, implementing one-click wallets and bundle offers.

3.8%

Final Conv.

+171%

Relative Lift

+$18.50

AOV Lift

Hotjar A/B Testing Shopify CRO Apple Pay

Omnichannel Q4 11.2x ROAS

Starlight Retail (Global Footwear)

Black Friday Q4 Omnichannel Blitz: $2.4M Revenue in 14 Days

Orchestrated pre-launch VIP SMS/email warmups combined with real-time Meta and Google Shopping bid automation during peak holiday frenzy.

11.2x

Blended ROAS

$2.4M

Gross Sales

41%

Email Share

Omnichannel PMax Ads SMS / Klaviyo Dynamic Catalog

Industry Accreditations

Verified Certifications

Certified by global leaders in digital advertising, analytics, and inbound marketing.

Google Ads Search & Display

Google Skillshop

Verified 2026 ID: GOOG-AD-9842

Verify Credential

Google Analytics 4 (GA4)

Google Skillshop

Verified 2026 ID: GA4-PRO-5521

Verify Credential

Meta Certified Digital Marketing Associate

Meta Blueprint

Verified 2025 ID: META-100-7749

Verify Credential

HubSpot Inbound & Content Marketing

HubSpot Academy

Verified 2025 ID: HUB-INB-3318

Verify Credential

SEMrush SEO Toolkit & Analysis

SEMrush Academy

Verified 2026 ID: SEM-SEO-9081

Verify Credential

Conversion Optimization Specialist

CXL Institute

Verified 2025 ID: CXL-CRO-2410

Verify Credential

Career Progression

Professional Work Experience

A consistent journey of driving revenue and managing multi-million dollar budgets across agencies and high-growth brands.

Lead Growth Strategist & Marketing Consultant

2023 - Present

Independent Practice / Fractional Growth

Advising venture-backed SaaS startups and 7-figure e-commerce brands on paid acquisition scaling, technical SEO, and conversion funnel optimization.

Spearheaded digital growth roadmaps resulting in over $14M in cumulative client gross sales.
Built custom Server-Side GTM attribution pipelines, eliminating data discrepancy by 98%.
Advised executive leadership on marketing budget allocation and CAC payback optimization.

Senior Performance Marketing Manager

2021 - 2023

Vortex Digital Media Group

Managed a multi-million dollar annual advertising spend across Google, Meta, and LinkedIn for Tier-1 technology and retail accounts.

Scaled client portfolio average blended ROAS from 2.6x to 4.8x across $6M+ in media spend.
Managed and mentored a team of 5 media buyers, copywriters, and creative strategists.
Pioneered automated bidding rules and dynamic creative variations to prevent ad fatigue.

SEO & Digital Acquisition Specialist

2019 - 2021

Nexus Inbound Agency

Directed organic search engine optimization and inbound content distribution for B2B tech and e-commerce clients.

Delivered average 240% organic traffic increases across 20+ enterprise client websites.
Conducted comprehensive technical audits resolving indexing bottlenecks and Core Web Vitals.
Executed digital PR backlink campaigns earning coverage on Forbes, Inc., and industry portals.

Digital Marketing Executive

2018 - 2019

Elevate Brand Studio

Executed foundational digital marketing initiatives including search ads, on-page SEO, email marketing campaigns, and weekly analytics reporting.

Managed Google Ads search accounts with an average CTR exceeding 6.2%.
Created engaging automated email nurture sequences lifting open rates to 34%.

Interactive Growth Estimator

Calculate Your Revenue Upside

Adjust your monthly marketing investment and target conversion rate improvements to estimate potential annual revenue expansion under Farshad's optimization.

Monthly Marketing Ad Budget: $15,000/mo

Projected Conversion Rate Lift: +40%

Average Order / Deal Value (AOV): $120

Estimated Annual Revenue Upside

$403,200

Based on algorithmic CPC acquisition, conversion rate optimization, and repeat customer retention models.

Projected ROAS 3.2x ROAS

Annual Orders 3,360 Orders/Yr

Unlock This Growth

Social Proof

What Founders & CMOs Say

Direct feedback from business leaders who partnered with Farshad to accelerate digital growth.

"Farshad completely transformed our acquisition economics. We were stuck at a 1.8x ROAS and burning cash. Within 90 days, his attribution overhaul and ad structure pushed us to 4.8x blended ROAS, adding over $1.8M in revenue."

AL

Alexander Lewis

Founder & CEO, Aura Lifestyle

Scaled to $1.8M ARR

"Finding an SEO specialist who truly understands SaaS revenue is rare. Farshad mapped out keyword silos that directly targeted high-intent buyers. Our organic pipeline grew by 310%, becoming our #1 lead channel."

SM

Sarah Miller

VP of Marketing, CloudMetrics

+310% MRR Growth

"The conversion rate optimization work Farshad did on our checkout flow lifted our sales conversion from 1.4% to 3.8%. That single project paid for his engagement tenfold within the first month. An indispensable partner."

DR

David Rivera

COO, Vitalis Pure Health

+171% Conversion Rate

Let's Connect

Ready to Scale Your Brand?

Have a campaign to launch, a growth bottleneck to solve, or want a complimentary digital marketing audit? Fill out the form or reach out directly.

Email Inquiries farshad.marketing@example.com

Strategy Consultation Free 30-Minute Growth Audit

Location & Availability Global (Remote) / Flexible Timezones

Response Time Guarantee Under 24 Hours Response

Connect on Professional Channels

Request Growth Audit / Proposal

Tell me about your business goals and marketing challenges.

Your Full Name *

Work Email Address *

Website or Store URL

Primary Service Needed

Monthly Ad Spend / Marketing Budget

Your Growth Objective or Current Bottleneck *

Frequently Asked Questions

Clear answers to common questions about working with Farshad.

Unlike traditional agencies that focus on vanity metrics like impressions and clicks, my work is tied directly to commercial revenue, CAC payback periods, and blended ROAS. Every campaign is backed by clean server-side attribution and conversion science.

Paid media (Google & Meta Ads) and Conversion Rate Optimization (CRO) typically show measurable performance improvements within 14 to 30 days. For organic search (SEO), meaningful compounding traffic and revenue growth usually takes 60 to 90 days.

Both. I offer high-intensity 30-day Growth & CRO Audits for brands looking for a clear strategic roadmap, as well as ongoing monthly performance partnerships (Fractional CMO / Paid Acquisition Management) for brands ready to scale.

You receive a real-time, interactive Looker Studio dashboard connected to GA4, your ad platforms, and CRM. In addition, we conduct bi-weekly executive strategy check-ins with clear action items and transparent ROI summaries.

Simply fill out the inquiry form above with your website and current goals. I will personally review your digital presence and provide a 30-minute preliminary strategy walkthrough.